Welcome

The way consumers consume is constantly changing. Successful marketers know they have to change what they offer and how they offer it to stay connected and thrive. Why and how are people making decisions today? What will drive their choices tomorrow? How can you keep up? Enter this virtual beehive where nearly 1,000 of the world’s foremost research professionals connect regularly to help keep you ahead of the pace of these ever evolving business dynamics.

We, as members of the Qualitative Research Consultants Association (QRCA) are in the field every day across the world. We share knowledge and tools. We have the passion, talent and inspiration to answer the questions you really want to know.

Want inside the heads of your customers and your competitors’ customers? We’re already there, and the door is open…

What We Do

For users of qualitative research, we offer a wealth of information. Select from the menus on the top and left of this page and from the items below:

In addition to the resources listed above, members of QRCA have access to a number of additional, proprietary resources which are located in the three green tabs on the left.

QRCA Annual Conference Call for Speakers

October 13-15, 2010
Sheraton City Center
Philadelphia, PA

The 2010 QRCA Conference Speaker Committee invites you to submit your topic for consideration as a conference speaker. The conference this year is focusing on “Innovation, Instinct and Vision” and we are looking for a variety of sessions that support this theme. Get details or fill out your form HERE.

Worldwide Conference on Qualitative Research

May 19-21, 2010 | Prague, Czech Republic

2010 Conference
A joint venture of the two leading associations representing the discipline, the Association for Qualitative Research (AQR) based in the UK and the Qualitative Research Consultants Association (QRCA) based in the USA, the fifth conference will be held at the Prague Marriott in the Czech Republic, May 19-21, 2010.