Press Page
The QRCA has many experts, case studies and spokespeople on a wide variety of qualitative research topics. We are a one-stop shop for any information you need for articles about qualitative research. For help with stories, to locate a category/topic expert, or for any other needs, please contact:
Director of Communications
Matt Schroder
mschroder@qrca.org
Or you can submit your PR idea using our online form.
Press Releases
Capturing the moment: Qualitative research conference showcases inspiration, innovation (November 30, 2009)
It’s those moments of breakthrough that researchers live for. Some call it the “ah-ha” moment.
Louie Gravance of The Walt Disney Company refers to those moments as pure magic. As the keynote speaker of the Qualitative Research Consultants Association (QRCA) 2009 Annual Conference, Gravance encouraged the 250 researchers and research suppliers attending to pause to consider what those magic moments “look like, sound like, smell like and feel like.” Then help create a series of those moments for the client and ultimately the consumer. Read more...
Qualitative Research Consultants Association (QRCA) Announces Scholarship Recipient (November 30, 2009)
It’s a long journey from a small, rural town in New Zealand’s South Island to the mountains of southern California, but one qualitative researcher has made it.
The recipient of the Qualitative Research Consultants Association (QRCA) 2009 Global Outreach Scholarship, Ngaia Calder of Auckland, New Zealand, attended the organization’s recent annual conference in Palm Springs, Calif. Read more...
Press Release Archives
View past press releases about qualitative research.
In the News
AMA Marketing Researchers Newsletter: A Common-Sense Primer on Usability Testing (August 2010)
Usability testing lets marketers and product developers explore how well the audience understands the product. QRCA member Kay Corry Aubrey offers some How-To tips for conducting a successful usability test. Read More…
AMA Marketing Researchers Newsletter: Energize Your Qualitative Research Reports (July 2010)
One unique aspect of qualitative research is that it allows consumers (and customers) to come alive and offer insights. To avoid losing that human element in the final report, QRCA member Dona Vitale explores five ways to keep a report exciting and full of useful information. Read More…
AMA Marketing Researchers Newsletter: BRICOLAGE: Using Multiple Research Methods to Solve a Problem (June 2010)
Good research is all about getting to the heart of the question, problem or situation you are investigating. Often, this requires an iterative process that peels back the “proverbial onion” to arrive at the critical insights that will help you develop a better product or nail your communication with the consumer. QRCA member Anni Macht Gibson explains how sometimes multiple research methodologies are necessary to “peel back” the layers. Read More…
AMA Marketing Researchers Newsletter: Social Media: More than Just Connecting With Friends (May 2010)
Do you Tweet? Are you “In?” Can we be Facebook Friends? The rapid growth of social media is changing the way we do business. And qualitative researchers are finding innovative ways to use social networks to gather qualitative insights. QRCA member Ricardo Lopez explains the latest in social media applications. Read more….
AMA Marketing Researchers Newsletter: Online Focus Group Platforms Evolve to Meet Market Needs (April 2010)
In our ever-changing, online world, qualitative research tools and techniques continue to evolve to take advantage of new technologies. QRCA member Jeff Walkowski discusses the history of online qualitative research and how applications continue to change. Read More…
AMA Marketing Researchers Newsletter: 7 Tips for Conducting Successful International Qualitative Research (March 2010)
QRCA members Pat Sabena and Nicole Sabena Feagin explore best practices in successful qualitative research abroad. Read More…
AMA Marketing Researchers Newsletter: How to Collaborate and Communicate Your Way to Better Study Results (February 2010)
Collaboration between researcher and project manager is, of course, important at the onset of a research project. But continuing that collaboration through the end of the project can ensure a better research project that produces desired outcomes and insights. Read More…
In the News Archives
View past news articles about qualitative research.
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